AI Insights · Timothy · January 2025
Top Film & Television Apps in Mexico: Q4 2024 Performance
Explore the performance trends of the top film and television apps in Mexico during Q4 2024, with insights on downloads, revenue, and active users.
In the fourth quarter of 2024, the film and television app market in Mexico showcased notable trends across Disney+, HBO Max: Stream Movies & TV, ViX: TV, Fútbol y Noticias, Crunchyroll, and Amazon Prime Video. These insights are based on data from Sensor Tower.
Disney+ saw its weekly revenue peak at about $1.8M at the end of September, with a gradual decline to $1.1M in early November, before rebounding to $1.4M by the end of December. Weekly downloads fluctuated, reaching a high of 187K towards the end of December. Active users increased from 5.1M to over 5.1M by the end of the quarter.
HBO Max: Stream Movies & TV experienced a consistent revenue trend, hovering around $1M, with a slight dip to $766K in early November. Downloads peaked at 296K late in November, while active users rose steadily from 4M to 4.4M by year-end.
ViX: TV, Fútbol y Noticias maintained a revenue range between $457K and $732K, with downloads peaking at 189K in early October. Active users showed a decline from 7.9M to 5.2M over the quarter.
Crunchyroll saw revenue fluctuate between $246K and $349K. Downloads varied, with a notable high of 137K in early October. Active users increased from 2M to 2.5M by the end of December.
Amazon Prime Video had a steady revenue stream, peaking at $268K in December. Downloads surged to 433K in late December, while active users grew from 3.3M to 3.8M.
These trends underscore the dynamic nature of the film and television app market in Mexico. For more detailed insights, visit Sensor Tower.
